To reposition 001 Ltd as a modern, confident player in the competitive energy and utility broker space, replacing an outdated identity with something bold, clear, and built to stand out.

Our approach centred on modernisation and visual impact, replacing dated numerals with a bold, transferable typeface, and introducing a high-contrast palette and assertive typography to give 001 the presence and cut-through needed in a crowded market.

We delivered a confident, stripped-back identity that feels built for now, using bold colour, striking type, and a modern graphic system designed for clarity, scalability, and standout across all brand touchpoints.