Balloon Attic approached us to create a brand with serious shareability, something bold, playful, and instantly recognisable across Instagram and beyond. The party planning space is filled with samey, overly sweet visuals. This needed to stand apart.

Our approach centred on designing a brand with edge and confidence. At the heart of the identity is a clean, sculptural balloon mark—stylised with curved, oversized typography to give it an almost 3D presence. Paired with a minimal, modern visual system, it feels completely fresh in a saturated market.

We delivered a striking, original brand design, that feels made for social media. Playful, stylish, and proudly different, with maximised transferability.