Certa FM was launched as a dedicated brand within its parent company to target high value facilities management contracts. The goal was to create a distinct, premium identity and digital presence that would support expansion and position the business confidently at a national level.

We focused on defining a clear market position and positioning strategy before moving into creative execution. We created a modern, transferable identity system and structured messaging framework were developed to ensure Certa felt credible and established from launch.

The visual language of Certa's new identity is confident and contemporary, built to translate seamlessly across high net worth tenders, documentation and digital platforms. The result is a cohesive brand presence that underpins Certa FM’s national ambition.