To create a bold, modular identity for Citi System, a new brand launch for a leading manufacturer, designed to reflect the precision, adaptability, and scale of their street furniture offering.

Our approach was rooted in the language of modular joinery, using it as a foundation to shape both the brand identity and digital experience, with plans for grid-based layouts, deconstructed line-work, and dynamic motion to reflect the adaptability of the product range.

We delivered a striking brand identity and immersive website experience, pairing a modular design system with parallax line drawings, product-led video, and interactive elements that bring Citi System's offering to life with confidence and clarity.