To reposition Datamax in preparation for acquisition, elevating the brand to stand confidently alongside global office technology leaders, with a timeless, established identity.

Our approach centred on legacy and perception, beginning with a positioning exercise that analysed global office tech brands, then shaping an identity that felt long-established, trusted, and acquisition-ready.

We delivered a confident, globally inspired identity, drawing from established tech leaders while integrating the brand mark directly into the logotype for maximum flexibility and recognition across all applications.