A flexible, purpose-led identity, designed to adapt across audiences and channels while staying rooted in connection, care, and compassion.

To create a brand identity for Animal Affinity, a non-profit supporting vulnerable people through animal interaction, that could flex across audiences and media, while staying true to its purpose.

Our approach centred on warmth and adaptability, designing a flexible identity system rooted in emotional connection, with bespoke typography subtly inspired by animal markings to reinforce the brand’s story across touchpoints.

We delivered a soft yet confident identity, built around expressive, animal-inspired typography and a vibrant colour palette, designed to adapt across audiences and media while staying emotionally grounded and visually consistent.