A confident rebrand built for acquisition, timeless, trusted, and crafted to position Datamax alongside the world’s leading office technology providers.

To reposition Datamax in preparation for acquisition, elevating the brand to stand confidently alongside global office technology leaders, with a timeless, established identity.

Our approach centred on legacy and perception, beginning with a positioning exercise that analysed global office tech brands, then shaping an identity that felt long-established, trusted, and acquisition-ready.

We delivered a confident, globally inspired identity, drawing from established tech leaders while integrating the brand mark directly into the logotype for maximum flexibility and recognition across all applications.