A bold, style-driven brand for a barbershop product line, designed to look sharp on shelves, shaving accessories, and streetwear.

To create a bold, style-led identity for Funked Up, a new product line from a local barbershop chain, designed to turn heads on shelves, shirts, and in-shop.

Our approach centred on attitude and versatility, crafting an identity with enough edge to wear and enough style to stand out across packaging, apparel, and accessories.

We delivered a distinctive, fashion-forward identity that gives classic barbershop culture a modern edge, bold, wearable, and ready to make a statement across every touchpoint.