A bold, refined rebrand, designed to modernise Ripcord Designs and set them up with a confident identity built for clarity, recognition, and longevity.

To create a modern brand identity for Ripcord Designs, giving new life to a dated look, while subtly referencing the name and improving recognition and flexibility across touchpoints.

Our approach centred on refinement and longevity, breathing fresh energy into the brand through a bolder, more vibrant colour palette, and developing a visual concept that nodded to the name without being overly literal, ensuring it felt intelligent and built to last.

We delivered a refined and future-ready identity, built on enhanced colour, sharper structure, and thoughtful symbolism that gives Ripcord a bold, recognisable presence with greater versatility and staying power.