Let's face it; we live in an age of limitless choice. What to eat, drink, think, drive, wear, the latest must-have gadget to buy. Endless consumer products and an infinite choice of service providers, for everything.
Branding is the process of ensuring your business or product makes the impact it deserves. It's a lot more than just logo design. It's a feeling. A combination of physical and emotional signals triggered when someone is exposed to your brand name or visual identity.